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Demand Analysis

Demand refers to the quantity of a commodity that consumer are willing and able to purchase at each possible price during a given period of time.

To complete demand:

Desire+ Capacity to pay + Willingness to pay


Demand vs. Quantity Demanded

Demand is the amount of a product that people are willing and able to purchase at each possible price during a given period of time.

The quantity demand is the amount of a product that people are willing and able to purchase at one, specific price.



The Law of Demand

Law of demand there is an inverse relationship between price and quantity demanded.

Quantity demanded rises as price falls, other things constant.

 Quantity demanded falls as prices rise, other things constant.

Other things- Income of Consumer, Price of related commodity, Taste and Preferences etc.

DETERMINENTS OF DEMAND



The Demand Curve


 The demand curve is the graphic representation of the law of demand.

The demand curve slopes downward and to the right.

 As the price goes up, the quantity demanded goes down.


Determinants of Demand

Price of Commodity

Number of buyers

Income

Tastes

Prices of related goods

Expectations


Shift Factors of Demand

Shift factors of demand are factors that cause shifts in the demand curve:

 Society's income.

The prices of other goods.

 Tastes.

Expectations.

Number of Buyers

Taxes on subsidies to consumers.



Individual and Market Demand Curves

A market demand curve is the horizontal sum of all individual demand curves.

This is determined by adding the individual demand curves of all the demanders.

Sellers estimate total market demand for their product which becomes smooth and downward sloping curve.


Changes in Demand and Quantity Demanded

Change in Quantity Demanded same demand curve in response - movement along the to a price change.

Change in Demand shift in entire demand curve in - response to a change in a determinant of demand (a ceteris paribus variable)


The Concept of Elasticity

Elasticity is a measure of the responsiveness of one variable to another.

The greater the elasticity, the greater the responsiveness.





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